About the Editor – Cody Xiong

About

Cody grew up between Shanghai and Vancouver, which gave them a natural fluency in navigating cultural nuance — a skill that proves invaluable when crafting content for a global, discerning audience. Before joining Blissentry, Cody spent years in lifestyle publishing, working across editorial teams that covered wellness, design, and modern living.

At Blissentry, Cody oversees all written content — from product copy and email campaigns to editorial features and brand guidelines. The goal is always the same: words that feel considered, never rushed, and always on-brand.

Experience

• ▲
  2021 – Present

  Senior Editor · Blissentry

  Leading editorial strategy across all consumer-facing content. Responsible for brand voice development, content calendar oversight, and cross-functional collaboration with design and marketing teams.

• ◆
  2018 – 2021

  Content Editor · Luminary Lifestyle Media

  Managed a team of freelance writers and produced long-form editorial content for a wellness-focused digital publication with over 2M monthly readers. Specialized in product reviews, brand profiles, and trend reporting.

• ○
  2015 – 2018

  Junior Copywriter · Atelier Creative Studio

  Developed copy for luxury retail clients across fashion, beauty, and home categories. Gained foundational skills in brand storytelling, tone-of-voice documentation, and campaign concepting.

Editorial Philosophy

“Good writing doesn’t announce itself. It simply makes you feel something — curiosity, desire, trust. My job is to make sure every word earns its place on the page.”

Cody believes that in the wellness and intimacy space, language carries particular weight. Clarity builds trust. Warmth builds connection. And precision — knowing exactly which word to use — is what separates content that converts from content that resonates.

Areas of Expertise